The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish.

The BOOYAH Hard Knocker features proven, classic color patterns like Rayburn Red and Toledo Gold, as well as never-before-seen color combos like Bling, Gold Shiner and the translucent Ghost Green and Ghost Red Craw. The Hard Knocker is available in 12 total color patterns and three sizes – 1/4-, 1/2- and 3/4-ounce.