Big O Diver|BABY BASS|BLUE BACK HERRING|BLUEGILL|CHARTREUSE|CHROME / BLACK|CRAWDAD|FIRE TIGER|NATURAL CRAWDAD|PEARL RED EYE|PERCH|SMOKY JOE|WHITE CRAPPIE|SMALL|LARGE|MEDIUM

COTTON CORDELL BIG O

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing’s most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing’s most legendary lures.