RAPALA CRUSH CITY 7″ THE JERK SOFT PLASTIC LURE

The Jerk is a masterfully crafted forked-tail jerk minnow, designed to bring your fishing game to the next level with its hyper-realistic action. Even with the slightest twitch of your rod, this lure darts and quivers like a distressed baitfish, making it irresistible to predators lurking in both fresh and saltwater environments. Constructed from ultra-supple T.P.E. material, The Jerk offers unmatched flexibility and movement in the water. The lure is also infused with salt and fish scent, enhancing its appeal and triggering more aggressive strikes. Whether you’re targeting fish near the bottom or working a shallow presentation, The Jerk’s versatile design allows it to perform exceptionally well across a range of fishing techniques. Rig it on a VMC Brawler Jighead for the ultimate darting action, and watch as its erratic, lifelike movement draws in predators from all directions.